The Marketing Funnel
The funnel describes the customer journey from awareness to conversion and retention.
Stages
- Awareness: Reach potential customers via content, social, and ads.
- Consideration: Educate with case studies, webinars, product pages.
- Conversion: Drive purchases with landing pages, offers, and clear CTAs.
- Retention: Use email, loyalty programs, and remarketing.
Channel Mapping
Match channels to funnel stages to optimize spend and messaging.
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