Introduction
Facebook Ads uses audience-based targeting to reach specific customer segments.
Campaign Structure
- Campaign: objective
- Ad Set: audience, budget, schedule
- Ads: creatives, headlines, CTAs
Audience Types
- Core Audiences (demographics, interests)
- Custom Audiences (website visitors, customers)
- Lookalike Audiences
Ad Formats
- Image Ads
- Video Ads
- Carousel Ads
- Collection Ads
Optimization Tips
- Use pixel tracking
- Start broad, then narrow with lookalikes
- Iterate creatives every 7–14 days
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