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Digital Marketing Fundamentals

Facebook Ads Fundamentals

Digital Marketing Fundamentals 127 views Nov 14, 2025 1 min read

Introduction

Facebook Ads uses audience-based targeting to reach specific customer segments.

Campaign Structure

  • Campaign: objective
  • Ad Set: audience, budget, schedule
  • Ads: creatives, headlines, CTAs

Audience Types

  • Core Audiences (demographics, interests)
  • Custom Audiences (website visitors, customers)
  • Lookalike Audiences

Ad Formats

  • Image Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads

Optimization Tips

  • Use pixel tracking
  • Start broad, then narrow with lookalikes
  • Iterate creatives every 7–14 days
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