Analytics and Reporting Basics
📘 Digital Marketing Fundamentals
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📅 Nov 14, 2025
⏱ Estimated reading time: 1 min
Measure What Matters
Define KPIs aligned to marketing goals such as traffic, leads, revenue, and retention.
Common KPIs
- Sessions and Users
- Conversion Rate and Goal Completions
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
Dashboards and Tools
Use Google Analytics, Looker Studio, and platform native insights to build dashboards for stakeholders.
Reporting Tips
Keep reports concise, highlight trends, and provide action recommendations based on data.
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