SEO Fundamentals
📘 Digital Marketing Fundamentals
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📅 Nov 14, 2025
⏱ Estimated reading time: 1 min
What is SEO?
Search engine optimization is the practice of improving a site so it ranks higher in organic search results.
On Page SEO
- Title tags and meta descriptions
- Heading structure and content relevance
- URL structure and internal linking
Technical SEO
- Site speed and mobile usability
- XML sitemaps and robots.txt
- Structured data markup
Off Page SEO
Backlinks and brand mentions increase authority and rankings.
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