SEO Fundamentals

Digital Marketing Fundamentals 148 views Nov 14, 2025 1 min read

What is SEO?

Search engine optimization is the practice of improving a site so it ranks higher in organic search results.

On Page SEO

  • Title tags and meta descriptions
  • Heading structure and content relevance
  • URL structure and internal linking

Technical SEO

  • Site speed and mobile usability
  • XML sitemaps and robots.txt
  • Structured data markup

Off Page SEO

Backlinks and brand mentions increase authority and rankings.

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