Understand core concepts of digital marketing.
Overview of digital marketing, channels, benefits, and career paths.
Stages of the marketing funnel and how to map channels to each stage.
Essential website and landing page elements that convert visitors into leads.
Intro to on page, off page, and technical SEO essentials for organic traffic growth.
Practical on page techniques including content structure, meta tags, images, and internal linking.
Link building basics, outreach, PR, and social signals that boost domain authority and visibility.
How to use Search Console to monitor index status, search performance, and fix issues.
Foundations of social media strategy, platform differences, content types, and engagement tactics.
Core email marketing practices: list building, segmentation, automations, and campaign measurement.
How to plan, produce, and distribute content that attracts and converts your target audience.
How to measure digital marketing performance using analytics, KPIs, dashboards, and reporting cadence.
Learn how Google Ads works, campaign types, keywords, bidding, and ad optimization.
Learn Facebook Ads Manager, campaign setup, audiences, placements, and optimization.
Learn how to grow an audience and generate leads using Instagram content formats and ads.
Learn video creation, title optimization, tags, retention strategies, and YouTube Ads.
Learn affiliate networks, tracking, commissions, niches, and promotion strategies.
Learn how to generate high-quality leads using landing pages, ads, automation, and nurturing.
Overview of email automation, CRM, chatbots, and workflow optimization.
Real-world case study showing how SEO, funnels, ads, and email work together.
Compete, Learn & Win exciting prizes.